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SARAH BRIGGS to TWOFIFTY
who changes their name after 22 years
It all started when I blurted out, "I'm not afraid to change our name" on a branding call. I almost looked around to see who said it. I continued to explain Briggs was actually my abusive ex-husband's name and it would be a great time to let it go. Then I listed off cool company names that were all incorporating numbers. rewind two years prior
I had a dream where an ancestor showed me three numbers; 2, 5, and 0. She begged me to focus and say them repeatedly. I laughed, reassuring her I would remember. She told me how important it was I recall them when I wake. The following morning I told my family and some girls at work, then proceeded to forget the whole thing.
back to after the branding call
We hang up with a homework assignment to find the new name. Within seconds, Cherie says, "What if it's 250?" Time stops. Whoa! How did she remember that?! Then we point to the wall in shock at the original legacy logo hanging on my wall. A logo with a capital 'S' + lowercase 'b' reflecting itself inside a circle, that also happens to clearly read 2, 5, and 0.
we are TWOFIFTY
It is my ultimate pleasure to invite you to join us in this new era, where we are TWOFIFTY.
Where every work of art happens because of our talented and devoted team.
Where every subscription collection is named after you.
Where every custom diamond creation happens because of and with you.
Cheers to a new future where we all head to the top together!
Love you,
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