Connected + Reborn - The Devin Collection

Nothing is more meaningful than the people you love
Nothing is more powerful than who you call FAMILY
Nothing is more PURE than the ties you have with them
if the power of our ancestors could be bottled
into stunning works of art that could be worn
then it would be called DEVIN
if respect for those who forged our path could be printed
in gold and framed
then it would be called DEVIN

i had no idea when i was designing this collection how much it would connect me with my past

 after the 1st round of samples were complete, i had a cousin visit the office who ended up opening an undiscovered door to my family history

then when i was putting a write-up together about the collection, my dad called and spontaneously added fascinating and beautiful layers to my newfound knowledge on this family history

how did i not know my great grandfather was 14, unable to read + write, and ALONE when he showed up at Ellis Island

 how did i not know he was so passionate about architecture that he chose where to live based on one of the only 2 cities in the US that had a suspension bridge

how did i not know he supported his 10 kids by procuring produce at farmers markets and delivering them to wealthier homes

how did i NOT KNOW his son became one of the most well-known jewelers in their area

how did i not know passion for ARCHITECTURE WAS IN MY BLOOD
how did i not know JEWELRY WAS IN MY BLOOD

someone told me growth in my business can only come from growth in ME

i set out to change SB drastically in 2022
i can design super fast
i can roll out an entire collection in 30 minutes
in-between meetings
with my eyes closed

BUT

what if i left the office and spent the day curious about architecture
what if i wondered through the Van Gogh exhibit and was moved by his words
what if i took time to design
what if i didn't scrap designs that were too left field
what if i took days, even weeks, to perfect ideas
how much could i grow?
what would i be capable of? 

the devin collection is officially my first collection i designed
off site
at a museum
taking my time
connecting to my predecessors
connecting to YOU

DEVIN is now 28th collection i have named after YOU, one of our unsuspecting customers

i felt warmth, i felt solidity, i felt truth, i felt devotion, i felt love

DEVIN is the start of every kind of new best